SAMPLE QUESTIONNAIRE FOR THE CHOICE OF CAR

SAMPLE QUESTIONNAIRE FOR THE CHOICE OF CAR

Given below is a preliminary questionnaire for the choice of small car

Dear Sir/madam,

We are conducting a survey to find out more about the consumers’ preferences regarding   car. We would be grateful if you could spare a few minutes to participate in it. The information furnished by you will be kept confidential.

(Tick the suitable answer from the options)

  1. As a modern day consumer, do you own a car?

Yes 〈        〉                 No 〈        〉

  1. If yes, give the details of the brand name and the duration of its possession.
    Brand Name Before 5 years New car
a)     Mahindra
b)     Maruti
c)      Hyundai
d)     Honda
e)     Chevrolet
f)       Tata
g)     Toyota
  1. Ranking of the criteria for the factors affecting the choice of small car.

                               (1=most preferred and 5=least preferred)

      Criterion 1 2 3 4 5
a)     Petrol/Diesel/LPG
b)     Tubeless Tyre
c)      Side Body Molding
d)     AC with heater
e)     Power Windows
f)       Power Steering
g)     Computerized Theft System
h)     Dual Horn
i)       Foldable Utility hook
j)       Wide Opening Door
k)     Central Door Locking system
l)       Speaker for surround sound effects
m)   Availability to diagnose breakdown
n)     Rear wiper and  washer
o)     Driver seat belt and warning lamp
p)     Front digital clock and audio display
q)     Digital fuel indicator

 

  1. Sources of getting information regarding products and its features.

      a)Personal Source

Friends

Relatives

Past experience

     b)Commercial Source

News papers

Magazines

     c)Retail Outlet source (Sales men)

5.The most effective medium for advertising the product.

   a)News paper

b)Magazines

c)Television

      d)Radio

      e)Dealer Network

       f)Hoarding

      g)Wall

6.Who played decisive role in purchasing the product in the family.

     a)Husband

     b)Wife

     c)Children

    d)Joint decision

7.The time gap between the contemplation to buy the product and the final purchase.

     a)Immediate

     b)Less than 6 months

     c)6-12 months

     d)1-2 years

    e)More than 2 years

8.Purchase of the product were:

    a)Personal and purchased immediately

    b)Planned but took a few days

   c)Purchased without planning

9.Number of show rooms visited prior to final purchase.

     a)None

     b)1-2

     c)3 or more

10.Number of alternative brands taken into consideration before final purchase.

     a)None

     b)1-2

     c)3 or more

11.Mode of payment while purchasing.

     a)Cash Payment

     b)Installment payment

     c)Bank Loan

12.If you are interested to purchase another car, will you opt for the present owned car.

      a)If yes, select the reason

i) Best brand

ii) Its fuel consumption is economic

      b)If no, select the reason

i) Other brands are not superior

ii) Competitive brands are high in quality and technology

    Demographic profile

13.Name: …………………………………………………………………………

14.Sex:                                                    Male: 〈       〉                  Female: 〈     〉

15.Marital Status:                                    Married: 〈         〉            Unmarried: 〈      〉

16.Age in completed years: ..…………………………………………………………………………

17.Occupation                                        Service: 〈        〉               Profession: 〈        〉    Business:  〈     〉

18.Household income per month: Rs…………………

19.Level of education:                            Undergraduate: 〈        〉                        Graduate  〈     〉

Post graduate: 〈        〉                          Technical:  〈     〉

20.Members in family:

21.Family Setup:                                    Joint: 〈       〉                   Nuclear:  〈      〉

 

Thank you for your cooperation.

 Sample Questionnaire for the study of Television

Dear Sir/madam,

We are conducting a survey to know the consumers’ preferences about the choice of Television. We would be grateful if you could spare a few minutes to participate in it.

The information furnished by you will be kept confidential.

             (Tick the suitable answer from the options)

 

 1. I prefer to buy the TV with good picture quality.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4  (e) Strongly disagree-5

  2.I usually choose the TV with higher durability.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4 (e) Strongly disagree-5

    3.I like the TV having good sound quality.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4 (e) Strongly disagree-5

     4.I put much emphasis on price while buying the TV.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4 (e) Strongly disagree-5

   5.Built in the stabilizer is another factor of buying the TV.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4 (e) Strongly disagree-5

6.I pay much attention on the brand image while buying the TV.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4   (e) Strongly disagree-5

7.I like to buy the T.V on the basis of the recommendation of the friends or neighbors.

((a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4 (e) Strongly disagree-5

  1. The external appearance is an important factor of choosing the TV.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4    (e) Strongly disagree-5

  1. I choose the T.V having any discount offer.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4 (e) Strongly disagree-5

  1. Proximity of dealers enables us to choose the good T.V.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4    (e) Strongly disagree-5

  1. Any brand of T.V having foreign collaboration is an criterion of choosing the T.V.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4    (e) Strongly disagree-5

  1. Advertisement plays an important role in choosing a T.V.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4    (e) Strongly disagree-5

  1. External hardware facility of the T.V attracts me while choosing a T.V.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4    (e) Strongly disagree-5

  1. I choose the T.V if it is recommended by a dealer.

(a)  Strongly agree -1     (b) agree – 2     (c) neither agree nor disagree- 3

(d) disagree-4   (e) Strongly disagree-5

Thank you for your cooperation.

Demographic profile

  1. Occupation                                           Service: 〈       〉       Profession: 〈       〉     Business:  〈      〉
  2. Household income per month Rs…………………
  3. Level of education:                               Undergraduate: 〈       〉                         Graduate:  〈      〉

Post graduate: 〈        〉                          Technical:  〈      〉

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